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Project |
HomeShipping.com
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Company |
HomeShipping.com
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Company URL |
www.homeshipping.com
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Industries |
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e-Business
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Services
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Technologies |
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SEO/SEM
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Company Profile
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HomeShipping.com (a Universal Express International Company) and its partners serve over 250 cities around the world. From Los Angeles and Sydney to cities in Europe, Asia, the Caribbean, Canada, Mexico, and Latin America, you can count on Homeshipping.com. We utilize the top vendors in the shipping industry to give our client an array of different shipping services and rates. It is our way of revolutionizing the way people ship.
We are in business to give our customers live and online shipping service. You can actually look up a rate LIVE and INSTANTLY, book a shipment, and pay for it Online, with out making a single phone call. Our safe, dependable, and cost effective shipping methods help our customers choose the right service for them. We work very hard to make your entire experience with us, from looking up a rate for a shipment to delivering your shipment to the ultimate destination, a positive one. Although we are successful in this effort most of the time, there are times when things do not go as smoothly.
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Business Challenge
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Homeshipping has many brick and mortar competitors as well as on-line competitors. They were getting lost in the Internet environment when potential clients had specific needs, they want to be at the forefront. They wanted a cost-effective solution to improve organic search-engine positioning.
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Solution
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CyberianSoft managed the project and fulfilled the staffing requirements for the project.
Keywords analysis research:
- Relevant keywords found
- Keywords efficiency estimated (potential traffic vs. promotion work)
Search engine friendliness improved:
- Site indexation improved due to Google Sitemaps technology used.
- Search engine friendly mark up used to optimize pages.
- Every page has at least one static link to it for better indexation by search engines.
Web-pages optimization made:
- Every keyword was matched to every site page to find most relevant pages for a keyword
- Corresponding pages were keyword saturated
Linking popularity:
- Proper linking strategy used on the site to utilize internal site resources as much as possible.
- Link exchange program launched which lasted first 3 months. Steady inbound links number growth was achieved (about 100 links per month) to prevent it considered as a spam.
Tracking system installed:
- traffic tracking
- revenue tracking
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Benefits
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PageRank increased from PR3 to PR5. Due to logarithmic nature of PageRank raise of PR by 2 means improvement of link popularity by 30 times. Link popularity is important for rate of pages re-indexation and site visibility in search engines.
Number of visitors increased by 30%.
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Tools & Technologies
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- ASP
- ASP.NET
- .NET, C#
- Link Management System
- HitBox Tracking system
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